Wednesday, July 15, 2009

The Places I Will Go...


What does experience mean in the eyes of an up-and-coming college graduate?

Everything.

From the beginning: As Strata-G’s summer PR intern; I am quickly learning the importance of hands on training. I feel the best way of learning is sometimes to dive in to the pool head first, so to speak, and find the way to the surface once fully immersed in water. This method of learning provides for a trial and error experience that enables a much faster rate of comprehension. My experience at Strata-G has gone swimmingly in that direction, so far – Just how I like it!

What I’ve learned: During the few short weeks that I have been working, I have done more than I could have hoped for in an entire summer. After starting by building media lists and compiling editorial calendars, I moved on to pitching, press releases, follow-ups and coordinating interviews between clients and media contacts. Being able to actively participate in meetings, doing product drops for White Castle, participating in the Hyde Park Blast and traveling to Lexington for a TV shoot for Big Ass Fans have been other perks of the job. Stepping outside of the University life and diving in to the “real world” experience at Strata-G has been anything but a complaint so far.

The reason why: School is great. It is the growing-up experience of a lifetime. However, let’s face it; experience within an ad agency where you learn from and work alongside professionals, provides more knowledge than school could offer within a lifetime. After all, who knows the ins and outs of the industry better than those individuals that have already worked their way up the ladder?

Conclusion: My experience at Strata-G has been anything but dull, and I would not have it any other way. Even with my time being only half way over, I can already say that I have gained a sensible amount of knowledge to take back with me to Clarion University in the fall. Oh the places I can go with the experience I have gained…

Thanks Strata-G team!