With the digital age on an ongoing uphill climb, what is the best way for students in the marketing field to enable themselves with the best possible sources of learning? After just recently registering for Twitter, and posting it on my Facebook page, many of my peers asked me to explain what Twitter was. It got me thinking about the way we learn at the university level.
We take class after class on marketing in order to finish our degree audit in time to graduate. We learn material for the main purpose of passing a test on the subject. Whether it be Advertising, Research, Problems in Marketing, International Marketing, Retail, Sales, etc... Students as a whole are not learning the importance of social media and how it plays a significant part in the roles we will hold in companies in the near future. With professors that may or may not be up to date on the new mediums available to help market products, students are not grasping the concepts soon enough. Online tools such as Twitter, Facebook, MySpace, and YouTube are powerful marketing tools that we should be learning to use as soon as possible. Without the aid of college professors or mentors, how do students know how to best use the resources given to them? The advertising world is so fast-paced that it is hard to keep up.
I recently attended the AMA International Collegiate Conference in New Orleans with my school's chapter. I was enlightened to find out from President of Zehnder Communications, Tom Martin, that these tools were not only great ways to advertise products and ideas via the web, but to network as well. With the job market being competitive on not only the national, but international level today, would it not be nice for students to be educated on these types of media sooner in their college careers? I think so.
Thursday, April 2, 2009
What is this thing called Twitter?
Posted by ashm410 at 11:04 PM
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2 comments:
Ashley
Thanks for the shout out. Glad you liked the talk. Agree -- students take social media for granted AND tend to just use what their friends are using versus exploring new platforms.
As I noted in the talk, which will be posted at www.z-comm.com at some point this week, Twitter is a place where you can find smart people, follow them, learn from them and then when the time is right, connect with them.
Welcome to Twitter and blogging. And as a new blogger, here is a thought to consider from a master blogger, Chris Brogan.
http://www.chrisbrogan.com/where-is-the-kernel-of-your-blog/
@TomMartin
Hey Ashley,
Couldn't agree with you more. I also attended that conference, and also was able to learn a few things from Tom.
In a sense, it seems like common sense. We've all heard "It's all about who you know", but how many people take the initiative to get to know more people via the internet. I am slightly upset with myself that I did not realize the implications of these social medium sooner.
I wonder if any schools offer marketing classes pertaining to current times and what's happening in the world now. A class like that would sure be a great place to teach these things.
Good luck with everything!
-BryanRicard
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